Re: Plasma Display Coalition claims Plasma not dead.
Try Googling Sixth Avenue Promotion codes and click through to 6th Avenue. On the for sale page you will see the cheaper price. You will probably have to call them to get the $4,198 price with free delivery.
Otherwise I would try the authorized internet seller monitoroutlet.com and ask them if they can beat or meet the price. I got mine through them and got an excellent price.