Interesting read on bluray launching an incomplete product. Who is to blame HDDVD of course.
According to a BetaNews report from CES 2008, BDA representatives on the show floor would not confirm compatibility of older hardware with newer titles:
When BetaNews asked developers of BD Live whether they were concerned about a backlash from early adopters who supported the format from the beginning, we were told: "They knew what they were getting into."
BetaNews: Blu-ray: Early adopters knew what they were getting into
Even BDA Promotions Chair Andy Parsons ambiguously stated that new technology changes and older hardware becomes obsolete. True, but not usually within a single standard; defeats the whole point of a standard.
The format war did manage to bring player prices down rapidly, but many early adopters dropped some considerable cash and for them to find that those expensive players donít work, on top of not having all the latest and greatest features, will certainly cause backlash
When BetaNews asked why these manufacturers rushed out players that were not fully capable and potentially buggy due to their BD-J implementation, the Blu-ray partner pointed blame across the room to HD DVD. "We should have waited another year to introduce Blu-ray to the public, but the format war changed the situation," he said. HD DVD was already coming and the BDA had no choice but to launch Blu-ray.
So, when consumers' Blu-ray players donít work right, just blame Toshiba and HD DVD - the BDA does.