Originally Posted by glocksout
They didn't pay them off. Blu-ray insiders, and everyone who reported on it will tell you that Target came to Sony about the sales plan, and Sony paid for the end-cap, as normal for businesses to do. It's call "co-op."
They were paid to carry only Sony stand alone bluray players and not Toshiba hddvd players. End of story. Sony paid for more than an end cap.