Re: HD DVD about to fight back...
BOGO's are good for everybody no matter what format. If it gets the BDA off their ass it is good news. Bluray is a good format (admittedly I have issues with all the players still except the PS3 as it is 2.0 upgradeable) but the BDA has been sleepwalking ever since the Warner announcement. The time is not now to stop mass marketing the format.