Re: HD DVD about to fight back...
Toshiba wouldn't spend close to 3 million in a Superbowl ad to firesale their players. It wouldn't happen. There is more to this.
Since the Warner decision this is what I have seen the BDA do.
Put closeout obsolete 1.0 players back up to $399.
5 free movies with the purchase of a new bluray player is gone as of tomorrow.
BOGO for bluray at retailers are gone. The best I have seen is $5 off $30 titles
These actions alone have bluray never go beyond that of a niche high end product in the marketplace. If they continue down this road they will never compete with dvd.