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Tuesday, 01 April 2008 ,  Written by Matt Fink
Various Artists - Encyclopedia Ashtmatica
Once an integral element in the marketing of any artist, now a vestige of an outdated modality, the music video lives on mostly because musicians can’t bear to give them up. Sure, an eye-catching concept or photogenic artist can garner some extra attention, and there is no shortage of online venues that make even the most obscure band’s videos available, but the era of the video was long ago eclipsed with an endless barrage of reality TV dramas and reruns of Flavor of Love. While indie rock has made unprecedented inroads to mainstream success, current television programming tastes ensure that you’re unlikely to come across any artist from an independent label on basic cable. But the allure of the music video persists, and even artists who have virtually no chance of making a video that will be seen by more ...
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