Wednesday, 23 December 2009
Since 1997, Netflix has changed the way that we think about "renting" movies. Instead of schlepping it to our nearest big box rental shop or mom 'n pop store to pick up a tape of DVD, they've made us all lazier -- excuse me, enhanced the convenience of renting a movie -- by sending discs directly to our mailbox based on a queue arranged on their website. Wait times can be a hassle for high-demand items, but the service has nevertheless made believers out of many consumers. However, with the likes of free movies available at various venues across the Internet (Hulu, The Auteurs), a new type of viewing experience has become predominant within the past few years: instant streaming, along with free on-demand rentals through cable providers. In reaction to this, Netflix has also come out of the gate ...