Saturday, 01 May 1999
Jerry Del Colliano
In the history of commerce or communications, nothing can compare with the Internet. In four years, the Internet has reached 50,000,000 users which took radio 40 years and TV 19 years to achieve. E-commerce is a term even your grandmother has heard and possibly experienced. While some of the Baby Boomers that run the high-end industry still don’t have e-mail, many companies do their marketing better now than ever before on the Net. The Internet, with its cost per thousand advertising model and well-financed, upstart e-commerce virtual stereo stores, has provided the industry with the opportunity to weed out under-performing high-end companies, while rewarding more cutting-edge and far-thinking firms.
There are advantages and disadvantages to buying on-line, depending on the products and services you require. Buying music online is genius if you your goals include making a fast buy, getting a ...