Sunday, 01 April 2001
by a strategic game of supply and demand, Sony’s eagerly anticipated
Playstation 2 became the latest "must have" item for consumers this
past holiday season. Sony smashed sales records, rapidly selling their
first batch of systems in a matter of days. Store shelves have remained
essentially void of Playstation 2’s through March 2001. Sony claimed
that they could not keep up with the demand for the system, but many
people in the gaming industry feel that this was not really the case.
By releasing only a relatively small number of the machines, Sony
pulled a PR stunt that was more powerful than any ad campaign could
have ever been. Holiday shoppers who had to have the hottest gaming
system on the market were paying as much as $2,000 for the Playstation
2 on eBay.com. This astronomical figure is nearly seven times the $299
that the system currently sells for in stores. Now ...