HDTV received a huge boost this week thanks to a partnership between CBS Television and EchoStar Communications Corporation. The two companies have inked a deal to provide select DISH Network subscribers with East and West Coast HDTV feeds of CBS Television’s programming. CBS has been at the forefront of providing programming in HDTV and are currently, broadcasting 17 out of 18 (94%) of its primetime dramas and comedies in high definition.
Beginning on SuperBowl Sunday at WRAL-TV (the CBS affiliate in Raleigh, North Carolina) Panasonic will begin sponsoring HDTV news broadcasts that are edited and played back on Panasonic DVCPRO HD high definition equipment. The broadcasts will be supported by a series of Panasonic-sponsored promotional announcements created to bring attention to the broadcasts and the HDTV format.
NFL Football and cutting edge technology unite as CBS Television and Thomson Multimedia’s RCA brand will bring present four AFC playoff games and Super Bowl XXXV in HDTV. RCA will underwrite the costs and CBS will produce this high-definition coverage. All NFL HDTV programming will be broadcast in 1920 x 1080i, the highest-definition widescreen digital television format.
With production costs underwritten by THOMSON multimedia's RCA brand, Wisconsin, Michigan State, North Carolina and Florida basketball fans in many of America's largest media markets will be able to enjoy the climactic conclusion of this year's men's college basketball tournament in HDTV.