The folks at Dolby have been busy creating new audio technologies, but also in making sure that we get to hear them. Atmos is the latest of these and it's designed to create a more immersive experience in theaters, giving you a more immersive 3D sound experience. You'll be able to catch Atmos in select theaters with the release of 'Taken 2' and 'Chasing Mavericks.' Dolby will release a full list of theaters as we come closer to the films' release dates.

German briefcase manufacturer Rimowa is the company that made the briefcase used in 'The Avengers' – the one you see the Tesseract being carried in.  This bit of trivia will become relevant momentarily.  The briefcase in the movie isn't an exclusive for the film, but is a slightly modified version of the Rimowa Topas, which is an aluminum briefcase that comes in at around $750.  When Disney decided to include replicas of this briefcase with the 'Avengers: Phase One' box set, Rimowa wasn't happy.  They sued and now things are getting complicated.

There's been a lot of talk about the new 4K TVs being offered up by a variety of companies, but SIM2 wants to make sure you're considering all the options.  After all, an 84 inch picture is something projectors can do easily.

A recent announcement regarding price and availability from LG means Sony's 4K set just isn't looking as exciting.  While Sony is going to be asking $25,000 this November, LG is selling its set for a chunk less and a month earlier. The $20,000 4K set uses the same Cinema 3D technology that you'll find in LG's other televisions and Resolution Upscaler Plus for your old HD and SD content.  After all, you've got to have something to watch on your new set.

While others will play around with their reasonably sized 1080p sets, those with $25,000 to drop can pick up a massive 84 inch 4K TV when the Sony XBR-84X900 launches this November.  Don't have a 4K source?  You're not alone.  Luckily, Sony's new set packs the 4K X-Reality PRO picture engine, which upscales your lower definition content.