Wednesday, 31 December 2003
Jerry Del Colliano
and DVD-Audio discs were far from the rage this holiday season, as
consumers focused their spending on digital cameras, videogames, DTV
and DVD-Video. The reasons for the stunning audio formats not taking
off are many, but one of the most noteworthy is the fact the discs are
marketed to 50-plus-year-old baby boomers. With titles from the likes
of the Eagles, Bob Dylan and Santana, both awesome-sounding
high-resolution audio formats hope to lure older consumers into
changing the way they listen to music. Clearly, this is a lofty goal.
Considering what it takes to make a stereo system play surround sound,
perhaps the labels are barking up the wrong tree by marketing to baby
boomers so one-sidedly. While this demographic is the biggest in U.S.
history, they are not nearly as technically savvy as their children
(who make up the second-biggest demographic) nor are they overly
willing to change gear or replace their music ...