Thursday, 02 November 2000
Warner Music Group (WMG) and Microsoft just announced a multi-year agreement whereby WMG will use Microsoft Windows Media for future downloads of music over the Internet.
This means that Warner, using Windows Media Format as a primary format, will be able to deliver high-quality, secure music that can be played not only in hundreds of millions of digital media players on the PC, but also on virtually all consumer electronics devices that play back digital music.
Windows Media has recently been gaining momentum among content providers. For example, this summer EMI chose Windows Media to launch its download initiative with the largest single release of music on the Web by a music company to that point, and last week EMI expanded its download offerings. A few weeks ago, Sony announced a new European online music video channel in the Windows ...