Tuesday, 28 October 2003
sales continue to boom despite a prolonged U.S. recession and worldwide
economic problems. Marking the highest one-month total for digital
television (DTV) product sales, the Consumer Electronics Association
(CEA) today issued factory-to-dealer sales figures for September
totaling 530,656 units and $791,487,344.
not only top the sales charts - they're off the charts," said CEA
President and CEO Gary Shapiro. "We've clearly reached the mass market
point for DTV, particularly high-definition television (HDTV) products,
which account for 87 percent of the sales total.
"If you look at CEA's sales figures since product introduction in the
fourth quarter of 1998, you see that we've had steadily stronger sales
months throughout the DTV transition. But September 2003 marks a new
realm in terms of DTV adoption and momentum. The consumer survey we
released last month at our Industry Forum revealed that nine million
households would be purchasing HDTV over the next 18 months. That fact