Thursday, 25 October 2007
blockbuster hit from DreamWorks Pictures and Paramount Pictures,
TRANSFORMERS, has exploded into the high definition market, with North
American sales exceeding 100,000 HD DVDs its first day of release, it
was announced today by Paramount Home Entertainment. The title rocketed
past previous releases to become the fastest and best-selling day one
high definition title on a single format. The biggest original film of
the year from director Michael Bay and executive producer Steven
Spielberg, in association with Hasbro, Inc., has sold over 190,000 HD
DVDs in its first week making it the top-selling week one release on
either high definition format as well as the best-selling HD DVD ever.
Additionally, in the first week alone, over 20% of consumers have
connected to the unique web-enabled features available on the
TRANSFORMERS HD DVD.