The Audio Video Revolution Advertising 
Effective – January 1, 2009
What is AVRev.com?
Audio Video Revolution (AVRev.com) is the second largest audited AV and Home Theater publication in the world, with 210,569 total monthly readers. AVRev.com reviews top-performance high-end audio and video equipment and the latest in HD disc formats such as HD DVD and Blu-ray, as well as audiophile music and news from the world of AV technology.
What is Modern Home Theater?
ModernHomeTheater.com (MHT), where home theater lifestyle meets design, is an online publication that affords our readers unique access to the world’s most fantastic homes, with specific emphasis on home theaters, home automation, lighting control and more. MHT features impressive, large-format Flash tours of homes, informative how-to articles about home theater, movie reviews and more. | | | Publication | Monthly Readers | | Sound & Vision | 411,595 | | AVRev.com | 210,569 | | AVGuide.com | 103,225 | | Home Theater | 103,749 | | Electronic House | 75,000 | | Stereophile | 74,000 | | Modern Home Theater | 58,045 | | AVRevForum.com | 49,051 | | CE Pro | 50,000 | | The Absolute Sound | 32,800 | | | | | | | | Unaudited Publications | | 6Moons.com | | AVSForum.com | | Connected Living | | DVD etc. | | Ecoustics.com | | E-Gear | | HomeTheaterMag.com | | Home Entertainment and Design | | Stereophile.com | | Soundstage.com | | UltimateAV.com | | Widescreen Review |
Note: AVR contacted each and every publication to obtain the most accurate readership information for total monthly readers as possible. | | | Banner Ad Inventory | | Geo-Targeted Large Format Banner Ads (call for inventory) | $20 CPM | | Site-Targeted Large Format Banner Ads (call for inventory) | $20 CPM | | Run of Network Large Format Banner Ads (300x250, 728x90, 300x600) | $25 CPM | | Sweepstakes | | AVRev.com Monthly Sweepstakes | $5,500 | | ModernHomeTheater.com Monthly Sweepstakes | $5,000 | | Forum.AVRev.com Monthly Sweepstakes | $4,500 | | Fixed Position Ads (monthly) | | AVRev.com Header 300x95 (on most pages of site) | $15 CPM
| | AVRev.com Footer 100 word + logo footer (on all pages of site) | $15 CPM
| | AVRev.com Fixed Position 300x250 (on the home page) | $15 CPM | | AVRev.com Small Header 150x50 (on the home page near the nav bar) | $15 CPM | | ModernHomeTheater.com Header 300x95 | $15 CPM | | ModernHomeTheater.com Fixed Position 300x250 (on the home page) | $15 CPM | | ModernHomeTheater.com System Tour Fixed Position 300x95 | $15 CPM | | Forum.AVRev.com Fixed Position Ads 300x95 | $15 CPM | | Email Advertising (per insertion) | | Dedicated Consumer Emailing | $4,000 | | Dedicated Dealer/Buyer Emailing | $2,000 | | Email Newsletter “Advertorials” (75 words + headline & image) | $1,000 | | Email Newsletter Banner Ad 300x250 (gif or jpg) | $750 | | Email Newsletter Fixed Position Logo in Header 150x50 | $750 | | Review Reprint Rights | | Full Reprint Rights – includes PDF and high-res printable materials | $2,000 | | Creative Services | | Layout work, banner ad design, modification, etc. (15 minute-min.) | $200/hr. | Five Ways AVRev.com Network Beats Its Print and Online Competition
1. Performance – Our monthly sweepstakes generate from hundreds to as many as thousands of truly qualified leads in ways print and other online publications simply cannot do at any price. Our dedicated emails to either 80,000 educated, wealthy consumers or over 1,700 opt-in B to B AV industry buyers can, within hours, inject hundreds of thousands of dollars of sales into your bottom line. Our large-format, targeted banner ads can generate click rates as high as double the average found on the Internet today.
2. Value – In terms of effective CPM (cost-per-thousand), the AVRev.com ad network is the lowest-priced network in the home theater publishing marketplace. Our network CPMs start in the $20 range and drop with incentives for monthly prepayment by credit card. Top print magazines charge from $95 to $200 per 1,000 readers.
3. Accountability – From tracking banner click rates to open rates on emails to in-depth readership audits, the AVRev.com network is the most accountable publication in the home theater industry.
4. Demographics – If you are looking for wealthy men who are currently researching their next big-dollar AV or home theater investment, you have come to the right place. The average AVRev.com reader’s AV system is worth over $20,000 and increasing quickly. 55 percent of AVRev.com readers make $75,000 per year. 44 percent make $100,000 or more per year. They can and will afford the gear and services you sell.
5. Superior Customer Service – Audio Vdieo Revolution is a “yes” company. Our staff is trained to get our clients the results they demand. Pick up the phone and reach out to our staff. You will not get voicemail during business hours – a real person who can help you right away will answer the phone. You will love working with us.
How Do I Get Started? The AVRev.com network is designed to be inclusive. To get a taste of all the best of what we do, one might expect to spend between $2,000 and $3,000 per month over 12 months. Larger and smaller campaigns are custom-tailored to the specific needs of our advertisers.
Call AVRev.com’s sales lead Daniel Burks at (310) 280-5280 or
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to take action.
| Audio Video Revolution Demographics | | Average reader age | 36 | | Male / Female ratio | 81% male / 19% female | | Household income more than $75,000 a year | 55 percent | | Household income more than $100,000 a year | 44 percent | | Average AV system value | $12,910 | | Average invested in DVDs/CDs per year | $1,165 | | AV System Information and Buying Habits | | 41% of readers say HDTV is their next A/V upgrade. | | 12% of readers say their next AV upgrade is Blu-Ray or HD-DVD. | | 34% of AVRev.com readers own a digital TV with an HDMI or DVI input. | | Of the 64% that do not yet own a digital TV, 88% plan on purchasing one by the end of 2006. | | • 37% plan on purchasing a Plasma | | • 28% plan on purchasing a LCD TV | | • 18% plan on purchasing a rear projection set | | 15% of AVRev.com reader's home theater is valued at over $25,000 | | AVRev.com Wins Forbes “Best of Web Award” For Home Theater Websites |  | Forbes Magazine, known for their well respected lists, has picked AVRev.com as one of the best websites for home theater content. The magazine has bestowed AVRev.com with their prestigious Best of the Web award, citing AVRev.com’s increase depth of content and informative how-to articles as some of the reasons for the accolades. |
 Dave Nauber
Vice President of Marketing
Classe’
No other advertising so clearly pays for itself...
“The audio/video enthusiasts who are our core customers are regular readers of AVR and RHT. They deeply care about AV and they BUY. No other advertising we do so clearly pays for itself.”
 Bob Rapoport
President, The Rapoport Group
Consultant to: PureLink, PurePower APS, etc.
AVR and RHT reach more consumers, dealers and distributors - worldwide...
“In the era of digital marketing, no other online magazine puts my clients in touch with more consumers, dealers and distributors worldwide than AVR and RHT. It just keeps getting better, too. Traffic is up. Sales are up. Demand is up. There is simply no peer.”
 Jim Noyd
Director of Business Services
Noyd Communications
…response like publications with readerships in the 10-plus million range.
“From a business standpoint, AVRev.com has attracted affluent, wired and responsive home entertainment buyers. One of the monthly contests we've run yielded some 23,000 entries. This is similar to the volume of responses we've seen from programs run in publications with audiences in the 10-plus million range.
“I'm glad to see AVRev.com's retailer/installer opt-in email come to life. It is one tool that I recommend to any client when they need to establish new dealer relationships or reinforce a marketing message. At the end of the day, I've found the AVRev.com team to be a valuable and eager partner in meeting clients' short and long-term sales and marketing goals.”
 Scott Rundle
Director of Marketing
B&W Loudspeakers
AVR’s readership is unique – not just crossover from print...
“Absolutely everyone has a website. So why do we advertise on AudioVideoRevolution.com? AVR and MHT deliver us potential new clients that we just don’t see elsewhere. Their readership is unique – not just crossover from print.”
 Trench
President
Fahrenheit
"AVRev.com has been consistently driving more traffic to my clients sites, than Google who is solidly positioned at number 2. For the money we invest monthly, AVRev.com is an absolute steal. I recommend it to all of my home theater and audio oriented clients."
 Andrew Clark
Vice President of Marketing
Harman Specialty Group
…an excellent online business partner
“AVR and RHT are an integral part of our media placement strategy. The sites draw a large amount of A/V enthusiasts with interesting and timely editorial content and in-depth product reviews. This makes them an excellent online business partner for a high-end A/V vendor who is trying to reach out and connect with the A/V enthusiast.”
 Howard Schilling
Co-Founder
Xhifi Desktop Speakers
…highest bang for my marketing dollar in the AV industry today
“Audio Video Revolution provides the highest bang for my marketing buck in the AV industry today. In addition to combining a slick, print-like presentation with consistently fresh, relevant content the way only an online publication can, AVR powerfully yet safely leverages its electronic gateway into the buying decisions of its enormous readership, offering companies an unprecedented means to target customers, increase sales and even develop products.”
 Mark Stone
Marketing Manager
Lenbrook America
A measurable, highly effective advertising investment...
“Audio Video Revolution and Revolution Home Theater deliver NAD Electronics and PSB Speakers qualified, targeted buyers. A measurable, highly effective advertising investment. Keep up the great work!”
 Scott Jackson
Director of Sales
Outlaw Audio
…great prices and excellent service makes AVR the way to go
“We pride ourselves in our ability to develop great products at great prices while providing excellent service. AVRev's staff apply the same principles to the Audio Video Revolution Network – a great product supported by a friendly and efficient staff. It makes advertising on AVR the way to go.”
 Karen Sumner
President
Transparent Audio
. . . the kind of actual sales that we don’t see from other media.
“All of the time and money Transparent Audio has spent on our website, monitoring and replying to e-mail and advertising on AVrev.com, has yielded incredible dividends in actual sales activity. It’s the kind of activity that we just don’t see from our other advertising.”
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